There Are Balls and Strikes – How Do You Make the Right Call?

Far too often in email, retail marketers take the ‘one-size-fits-all’ approach to promote new products. They pick the biggest trend of the season and promote it relentlessly to everyone. Unfortunately, this strategy of honing the most popular item of the moment can be a huge…

Why Retail is Dying: The Self-Inflicted Wounds Theory (and What’s Next)

The commonly accepted view of why the traditional brick and mortar retail business is imploding is that Amazon is out-executing and simply eating everyone’s lunch. While it is true that Amazon has built an incredible business around a number of significant competitive advantages and the…

How Engineering Has Become the Most Popular Role in Retail

When you think of retail nowadays, you tend to think of the online space. Retail is no longer all about traditional brick-and-mortar stores. That’s not to say brick-and-mortar is going away, but they are closing at record numbers. With retail evolving LinkedIn wanted to see how…

10 Biggest Surprises in 2017 Business — And What They Mean for 2018

From fading retail establishments to the surging stock market, 2017 is sure to be a year remembered for both shattering molds and vanishing institutions. The curtain of silence that long obscured sexual harassment in the workplace fell with a stupendous roar. Newfound currencies tore through…

Copyright © 2018 MINDSCULPT.ME