4 TED Talks That Will Make You Delete Your Social Media Accounts

Remember when Facebook was exclusive to college campuses? It’s hard to picture, right? It seems like millennia ago. Now, with over 2.2 billion users worldwide, Facebook is as ubiquitous as your morning coffee. Add in Instagram, Snapchat, Twitter, and YouTube, and you start to wonder…

A Question of Trust: The Secret to Building a Successful Business

It’s never been easier to start a business than it is right now. And that’s the problem. 25 years ago all most businesses had was a phone. Since no-one knew who you were or what you sold, you had to ring people up and try…

The $30 Trillion Reason Your Content Needs To Be Personalized

As the largest generational wealth transfer takes place right now (to the tune of $30 trillion), a new wave of millennial investors are queued up to adjust, re-invest, and transition their money in the manner that suits them. If that’s not daunting enough, consider the…

Why Influencer Marketing Will Grow for Your Personal Brand in 2018

When attracting the right audience for your personal brand reputation is everything. High-level influencers can help spread the word, which can make a big difference for your visibility and sales. Lately as social media has become more advertising focused it’s becoming a wider trend to…

12 Smart Ways Your Brand Can Leverage Influencer Marketing

If done right, influencer marketing is one of the best ways to promote your brand online and raise awareness among your target audience. What are some of the best ways to leverage influencer marketing for the benefit of your business? 1. Find Someone Who Believes…

What’s the Best Employer Branding Technology?

To implement your employer brand strategy you need to have the right tools in place to allow your culture to flourish and allow your employees to become genuine advocates for your business. So is it all about maximizing your proficiency on social media? Or is it more…

A Data-Driven Marketer’s Valentine’s Day Guide to Helping Your Sales Team Fall in Love with You & Your Data

Valentine’s Day is almost here again and many people are scrambling to think of the right gifts and experiences for the people they care about, both at work and in their personal lives. Valentine’s Day would not be complete without Cupid, the most recognized symbol…

Customer Service System: How to Find One That Fits Your Business

geralt / Pixabay With so many choices available, selecting the right customer service system for your business isn’t easy. Each member of your leadership team may want different things in the system, but at the end of the day the technology you decide to go…

Teach Your Sales Team to Sell and Culture Will Follow

Attaining the right culture has become a kind of philosopher’s stone for companies looking to gain an edge and recruit the best talent. It’s no different when building a sales team. An interviewee may very well ask about company culture to determine whether the interviewing…

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