GDPR: here’s the problem with giving consent

Let’s get one thing straight – GDPR is not a new rule about obtaining consent to market to people. That law already exists under the Privacy and Electronic Communications Regulations (PECR) and the ePrivacy Directive. What GDPR does is give individuals more control over how…

How Shazam Harnesses the Power of Employee Advocacy

A basic rule that all businesses should apply liberally is that their people are their biggest asset. They only exist because of those people, and will only grow as long as they harness the energy of those humans in the right way. I’m happy to…

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