Why it is Important to Develop the Growth Mindset

This is what Carol Dweck says about the sort of talent we need to compete successfully in a dynamic and volatile environment “Individuals who believe their talents can be developed (through hard work, good strategies, and input from others) have a growth mindset”. These people…

The Fundamental Reason Advertising and Advertisers are Failing

Advertising is failing as a whole. Recent research says you are 457x more likely to survive a plane crash than click on a banner ad. Cracked.com describes the state of the advertising world quite eloquently with their video 8 reasons why advertising doesn’t work anymore….

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