SEO Is a Long Game — So Focus On Evergreen Content

Everyone wants to be found. And ranking on the first page of search engine results is the holy grail of content marketing. There are tons of articles out there promising SEO “hacks” and sure-fire ways to game the system. But short of buying search engine…

Every Marketer Should Focus on These 5 SEO Tactics

For any online business today, it’s important to understand the meaning and importance of search engine optimization (SEO). SEO is crucial to survive and thrive in today’s competitive digital landscape. For the uninitiated, it’s a framework that needs to be followed by a webmaster to…

The Six Second Scan: It’s Not as Bad as You Think

When I started my career at Virgin Interactive in the early 90’s, my job was to search through media and find coverage of the organization. This was before the Internet was ubiquitous; I cut out clippings from print publications to determine how Virgin and its…

Why Every Copywriter Should Understand SEO

For some, search engine optimization (SEO) is a second language, an essential tool in their marketing arsenal. But for others, it’s a dirty word: a point of confusion and something to be resisted at all costs. Why should a copywriter who is independent of a…

How to Convert Videos Into a Lead Generation Machine

Ranking in search engines is getting harder by the day. The competition is high and ranking algorithms are getting complex every day. So it might be a good idea to focus your efforts on the second largest search engine in the world, YouTube. Before we…

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