Bust a Myth: Getting Up and Running with Your New Freelancer Eats Up Time and Resources

For some businesses, the prospect of engaging multiple contingent workers can seem daunting. People say engaging on-demand, freelance talent will help you be nimble, efficient, and agile, but how nimble can you be when you’re spending hours sorting through compliance paperwork and processes? The truth…

The Other Generation: You’re Not Crazy, and Neither Are They!

In business, communicating with “the other generation” can seem like a step into insanity. It’s hard to maintain civility when your statements or questions are met with confusion, frustration or, on occasion, downright hostility. Be reassured; you are not crazy, and, surprise, neither are they….

Moving From Selling as an Art to Selling as a Science

StockSnap / Pixabay We seem to be approaching or passing the tipping point where leading sales practitioners view successful selling as a disciplined, focused, engineered approach to engaging and creating value for customers. Stated differently, moving more toward selling as a science. I hope the…

Startup On A Tight Budget: 3 Marketing Hacks For Quick Wins

Contemporary startup ecosystem may seem like a “schizophrenic” jungle – overflowing with creative juices in one part, only to be bordered by cash-starved deserts of reality in the neighboring one. The reason for this are varied, chief among them being tight budgets that run out…

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