Your Content Marketing Must Sell Solutions, Not Stuff

I’ve written in the past about the importance of selling solutions rather than stuff, but it’s an idea worth diving into from another angle. Said in another way, to be successful today, marketing has to be bigger than your products and services. It has to…

17 Ecommerce Processes to Set Up, Maintain and Promote a Successful Store

“That’s fantastic! Have you thought about selling those?” We’ve all had a moment of inspiration for our own online store. Whether (like me) you took up a new hobby (crochet) and showed your project to a family member (my gran) or you stumbled across a…

Record Management Tips For Selling Your Business

Wrapped up in the excitement of selling your business, you run the risk of making rookie mistakes, and nothing repels prospective buyers quite like rookie mistakes. Clean books and organized documentation could be the leg up you need to clinch a deal. However, faced with…

5 Golden Rules of Successful Selling

In the age of digitally native customers, selling has become more challenging while companies spend billions of dollars on sales teams. To close a deal, sales reps need to uphold to the golden rules of successful selling: Telling is not selling: talk less and listen…

Social Selling Impact! Why Managers Should Encourage Social Selling!

https://traffic.libsyn.com/sbengine/SBE197.mp3 The sales world is changing, and social selling is becoming a powerful tool in today’s sales toolbox. This episode of Social Business Engine introduces a multi-part series of podcast episodes we have entitled “Up Close: Savvy Social Selling the SAP Way: Best Practices that…

Google Stops Selling Android Tablet Pixel C

Google has stopped selling its 32GB Android tablet Pixel C. The device, which was launched in 2015, is no longer listed in the company’s store, Android Police has reported. The hush-hush retirement of Pixel C was “not unexpected,” according to TechCrunch. The site also said…

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