Make Your Customers Think About Your Seasonal Business Year Round

No one thinks about an ice cream shop during the winter. But what if the owner was a friend, and you kept talking about ice cream with them all year long? You’d anticipate the reopening, counting down the days until the sprinkles pour over their…

10 Charts That Will Change Your Perspective of Amazon Prime’s Growth

70% of Americans with incomes of $150,000 or more who shop online have Amazon Prime memberships. Amazon Prime international customers will grow at a 56% compound annual growth rate (CAGR) between 2016 to 2018. Amazon shipped more than 5 billion items in 2017 with Prime…

Getting a Realistic View of the Gig Economy’s Role in Small Businesses

Let’s say you’re a small business that just opened up shop recently. More than likely, your budget is a little tight. You might also have a myriad of jobs that need to be done and a very limited amount of manpower (or womanpower). Given how…

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