8 Video Marketing Mistakes the Entrepreneur Should Avoid

Two weeks ago, I listed the video marketing trends that the entrepreneur should embrace. However, there are always things that can go wrong; so, in this blog, I want to point out those things that the entrepreneur should NOT do. If you can avoid these…

How to Upgrade Your Sales Enablement Program for Better Revenue

Sales enablement tools should be just that: tools that enable your sales team to work more efficiently and sell more of your products or services. It sounds simple enough, but according to Aberdeen research, about 92 percent of companies see lower conversion rates because of…

5 Ways to Upgrade Your Email Signature to Increase Sales

Finding the best strategies that companies should embrace in order to increase their sales seems to be a neverending conversation. Within any company, there is no wrong or right when it comes to an idea. Any idea in an opportunity to increase sales. And, sometimes,…

The Stages of Purchasing and Implementing a Sales Enablement Solution

The decision to purchase a sales enablement platform is not one that should be made lightly. It’s not like you’re buying gum here, you can’t just waltz in and select whatever catches your fancy at that particular moment. Unless you’re the kind of person with…

Tips for Successful A/B Testing of Your Facebook Video Ads

coffeebeanworks / Pixabay   If you’re not familiar with the concept of A/B testing yet, you should be. It’s a smart and highly effective way to help marketers evaluate which of two or more Facebook video ads are likely to be more successful. A/B testing…

Employer Branding: The HP Way

Good old HP, or should I say Hewlett-Packard, got split into two separate units, one focusing on hardware and the other on services. Which one has fared best in terms of talent attraction? Ovidiu Voina is the Global Employer Brand & Digital Media Lead at HP, in this episode…

How Shazam Harnesses the Power of Employee Advocacy

A basic rule that all businesses should apply liberally is that their people are their biggest asset. They only exist because of those people, and will only grow as long as they harness the energy of those humans in the right way. I’m happy to…

Never Put Your Home Address on Your Resume

Despite what the “career coach” talking heads may say, you should never put your home address on your resume. And if it’s there now, remove it! Many things on the SalaryMatters platform go against the conventional wisdom of the many “career coaches” out there trolling…

9 Ideas You Haven’t Thought of for Your 2018 Marketing Strategy

It’s a new year and by now you should have completed your 2018 marketing strategy. If you’re ducking down in your chair because you haven’t, it’s okay, it’s not too late. If you have, great! The marketing world is ever-evolving. Ten years ago, social was…

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