How Challenger Brands are Succeeding in Marketing

There’s something about an underdog that we all love. Whether rooting for the fictional Rocky Balboa or real-life brick-and-mortar store that’s battling against a big-dog corporation, we often throw our allegiance behind an unexpected victor. It’s psychological. And that’s what challenger brands have found when…

Time for a Major Disruption

Disruption from a Marketing Standpoint Once a quarter, I turn to this topic and think of something “big” I could do to get people’s attention. More thought and effort is needed to make a difference today. Today, as I write this, I am thinking through…

Employee Retention Should Be a Talent Acquisition Responsibility

People are companies’ most valuable asset. This is something we all have known for a long time, but yet companies talk more than they actually do about it. A few years ago companies started focusing on which one has the most advanced technologies in order…

How To Get “Seen” More Easily on LinkedIn

LinkedIn is moving in a much more visual direction, something fans of Instagram and similar networks are going to love. Any marketer worth his or her salt understands the importance of having great visuals on social media — and LinkedIn is no exception. Following in…

Philanthropy Under Pressure in the US

When Alexis de Tocqueville visited North America in 1835, he noticed something unique: its capacity to nurture “the spirit of association.” In a now oft-cited quote from his seminal Democracy in America, he said that when citizens are able to associate freely “they end up…

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