Influencer Marketing Metrics To Measure In Your Next Campaign

Likes, comments, engagement rates, growth rates, website traffic… do you sometimes feel lost in the maze of influencer marketing metrics, unable to find a path to your desired goal? Influencer marketing is growing up so quickly that marketers often struggle to set a course through…

What Role Does Storytelling Have to Play in Employer Branding?

Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. We’ve heard about the power of storytelling – but how does it fit into your employer brand strategy? Bryan Adams is the CEO & Founder of Ph.Creative, an employer…

The Best Paying New Collar Jobs

People switch careers for all kinds of reasons. Sometimes it’s to pursue an untapped passion, and other times it’s simply to try something new. For workers shifting to new collar jobs, earning a higher salary tends to be one of the biggest motivating factors. New…

How Changing Technology Has Catapulted Business Productivity

Business has changed a lot in the last few decades—so much so, that it sometimes feels funny to draw comparisons between the 1980s and 2018. You might wonder how people ever got anything done, especially when you look at how weak technology was back then….

3 Great Global Recruitment Stories to Learn From

We all know recruitment is a fast-paced industry, and that sometimes means you miss some of the important recruiter news stories from around the world, or you don’t realize how useful they can be for your own development. Here are three recent campaigns and reports…

The Influencers’ Trap and the Law of Coherence

Marketing is one of those subjects that, considering what it is not (namely, a religion), sometimes is overinflated with opinions. However, marketing deals with numbers, and numbers validate a procedure. Opinions can’t be considered a reliable marketing guide given that the marketplace isn’t a democracy….

How to Improve the Most Vital Component of Your Recruiting Efforts

Sometimes we put too much emphasis on the shiny new HR Technology product or the trending social media site and assume that it’s the answer to our recruitment challenges. The truth is if you really want to make an impact on your recruiting strategies this…

How Current Workforce Policies May Affect Your Usage of Contingent Workers

It can sometimes be difficult to apply 20th century standards to a 21st century workforce. But that’s what the U.S. Department of Labor (DOL) and other agencies still do. Many of these laws were enacted during a time when remote work didn’t exist. Neither did…

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