The Guide to Listen First Recruitment Marketing

Where do you start with recruitment marketing? Effective recruitment marketing should always begin with listening. In this episode, Katrina shares her take on employer brand vs. recruitment marketing, best practice in recruitment communications, tips & tricks around job descriptions, application processes, understanding what candidates want…

What Does GDPR Mean For Marketing and How to Keep Your Business Safe [Infographic]

Before I start I want to state that GDPR is a complete minefield, with many various opinions and interpretations about what needs to be done, and what doesn’t need to be done. This article does not constitute as legal advice, but merely as a guide…

The Growth of Chatbots Usage in Customer Service Industry [Infographic]

The proliferation of chatbot madness did not start today. Introduced by Alan Turing, chatbox begun in the 1950s. The artificial intelligence industry is growing exponential with 2014 statistics showing that the artificial intelligence has hit $126 billion. One of the reasons for the rapid growth…

3 Amazing Ways That Video Can Help Build Your Business

There are so many reasons that video is the hot marketing topic of the moment. We can start with the fact that 60% of people would rather watch a video than read text on any given topic, but this leaves us wondering why. What is…

A Question of Trust: The Secret to Building a Successful Business

It’s never been easier to start a business than it is right now. And that’s the problem. 25 years ago all most businesses had was a phone. Since no-one knew who you were or what you sold, you had to ring people up and try…

How to Choose Your Blogging Platform

Do you want to start a blog for fun and generate some unbranded traffic? Or do you need a site where you can share information and flex your muscles as a thought leader to drive readers to your e-commerce site? Individuals, businesses, and everyone in…

You’re Doing It Wrong: Why Customer Service Is More Than A Cost Center

Image source: Pixabay.com Several years ago, I got my start in customer service in a call center for a major software corporation. I didn’t start at the top or even in the middle; I was a frontline technical support analyst. Over time, I advanced in…

10 Easy Ways to Get More Instagram Likes

Minakel2003 / Pixabay Less than two years ago, Instagram announced that they would start relying on a sorting algorithm to determine what content was and was not displayed to users. The algorithm would display content that Instagram’s machine-learning system predicted would receive the highest engagement….

A Step-By-Step Guide to the Dreaded Resume Walk-Through

typographyimages / Pixabay Interview after interview will start with the same thing: “So why don’t you just walk me through your resume?” That, or some close variation. Obviously, the interviewer isn’t after the bare bones information of your career to date; they will (or should…

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