How to Write an Amazon Product Description that Ranks High in Search

With over 500 million products in stock, Amazon is the largest online retailer in the world. As a result, sellers have to compete against each other to get their products in front of as many people as possible. One of the best ways to do…

The Issue with Generic “Unique Value Propositions”

Stock photo If you were foolish enough to listen to some B2B marketers and agencies, you might conclude that the simple act of developing a generic “unique value proposition” for your organisation would somehow automatically make you more relevant to your prospective customers. Well, the…

10 Biggest Surprises in 2017 Business — And What They Mean for 2018

From fading retail establishments to the surging stock market, 2017 is sure to be a year remembered for both shattering molds and vanishing institutions. The curtain of silence that long obscured sexual harassment in the workplace fell with a stupendous roar. Newfound currencies tore through…

How Much Does it Cost to Hire a Mobile Developer?

Stock photo Building a mobile app is often an ongoing project—one full of frequent updates and new versions to keep up with the ever-changing mobile technology landscape. A successful mobile app takes strategy, marketing savvy, UI/UX experience, and plenty of expertise—all of which culminates in…

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