7 Tips for More Effective Online Marketing Copy

StockSnap / Pixabay You know you need to up your online marketing game in the new year. One of the best ways to do that is to take your copy to the next level. However, copywriting is not something that just comes naturally to everyone….

Moving From Selling as an Art to Selling as a Science

StockSnap / Pixabay We seem to be approaching or passing the tipping point where leading sales practitioners view successful selling as a disciplined, focused, engineered approach to engaging and creating value for customers. Stated differently, moving more toward selling as a science. I hope the…

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