5 Ways to Upgrade Your Email Signature to Increase Sales

Finding the best strategies that companies should embrace in order to increase their sales seems to be a neverending conversation. Within any company, there is no wrong or right when it comes to an idea. Any idea in an opportunity to increase sales. And, sometimes,…

Stop Making Excuses for Poor Marketing Measurement

Today’s soaring consumer expectations are forcing marketers to rethink their engagement strategies and how their efforts are measured and optimized. It’s no longer enough to focus on individual channel performance and last-click attribution. These approaches not only create siloed and duplicated reporting, but also neglect…

5 Ways to Improve Your Health and Wellness Program

Just like any industry, the recruitment field changes a lot. There are a lot of new strategies because of that fact that the applicants are dynamic, too. The old recruitment strategies cannot attract the applicants of today. The biggest recruitment trend you should look out…

Non-Paid Content Distribution Strategies (Part 2) – Great Talk With Expert Andy Crestodina

This is the second part of a two-part series on non-paid content promotion strategies. If you haven’t read the first part, I suggest you do so before moving on. [embedded content] DR: When we last spoke, we were talking about the ability to leverage content…

How to Segment Your Emailing Database Effectively?

Segmentation occupies (and if it is not yet, it will have to become) a central place in the emailing and marketing strategies of companies. Segmenting a base of contacts is now within the reach of all. But precisely, what is segmentation concretely? What is it…

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