Case Study: Smarter Bidding With Automatic Bid Adjustment

This is a case study about how our data scientists are writing automation scripts to free our PPC specialists from hours of manual work, enabling them to focus much more on strategic and creative tasks. Optimising a Google AdWords campaign used to be simple: Some…

The Growing Importance of Local AdWords and What to Do About It

A recent study by BIA/Kelsey, a media research and consulting firm, projects that local search advertising on Google will exceed $19 billion in the United States by the end of 2018. By 2022, local ad spending on Google properties is expected to reach $27 billion….

Why Cybersecurity Needs More Women in Leadership

A recent study from the Executive Women’s Forum (EWF) performed a deep dive into the lack of women in the cybersecurity industry. While tech is notoriously male-dominated, the findings of the study showed cybersecurity gender representation statistics to be particularly low —  with only 11…

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