Why Bad Data Sabotages Your Sales

Data is the fuel that drives successful marketing, especially as the world becomes more customer-centric. But not all data is created equal. There is a difference between good and bad data, and the costs for using bad data are higher than you might think. Data…

5 Traits of Successful Client Advisory Board Program Managers

After a decade of working with Fortune 500 companies and completing more than 200 successful engagements, we at Ignite Advisory Group have worked with some outstanding client advisory board (CAB) program managers. These are the point people tasked with the day-to-day operations of their CAB…

How to Give Honest Feedback to Candidates

Job-seekers are routinely advised to seek feedback when they are not successful in securing a role for which they have interviewed.  Feedback is the communication to an applicant who has been unsuccessful in securing an offer of employment for which they have applied, with information about…

3 Signs Your Company Culture is in a Rut & How to Fix it

When it comes to company culture, even the most successful companies can find themselves stuck in a rut. But it can be difficult to tell when things aren’t working like they should be, and even more difficult to tell if your company culture is to…

7 Habits of Wildly Successful Millennial Entrepreneurs

Do you want to become a serial entrepreneur? Why not copy these habits? Daily habits of successful entrepreneurs are what you can practice; they are not hard for any aspiring entrepreneurs. A few days ago, I contacted a Nigerian businessman, a well-grounded mobile money expert,…

Why Transparent Reporting Creates a Happy, Healthy Company Culture

Free-Photos / Pixabay A healthy culture is crucial to a successful business, as it influences everything from your customer service to your employee interactions in the break room. (If you’ve worked at a company with a toxic culture, you know how soul-crushing it can be.)…

Making Things That Don’t Scale, Scale

“Do things that don’t scale” is by now a legendary post on how to build successful startups by Paul Graham, one of the founders of Y-Combinator, perhaps the world’s most exclusive and sought after startup incubator. In the post Paul talks about doing well with…

4 Email Marketing Mistakes You Might Be Making

Successful email marketing tips and tricks are everywhere, yet even with the plentiful resources and the availability of marketing software, mistakes can still be made. The little–but sometimes big–mistakes are often avoidable. Take a look at these 4 mistakes businesses commonly make when building and…

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