SEO Best Practices for Small Businesses

Importance of SEO There is a lot of fuss over the term Search Engine Optimization. So much, that SEO has become a buzzword in many ways. But for those of us living and breathing SEO — that is to say, business owners who want their…

Time for Communicators to Help Manage Employer Brand Social Channels

Recently, I’ve noticed a lot more traction around a term and space I’ve worked in with a couple clients the last few years: the “Employer Brand.” According to Wikipedia, an “Employer brand” is the reputation of an employer, and its value proposition to its employees,…

The Possible Rise of 5G: The Superfast Change of a Lifetime [Infographic]

Mobile 5G, which stands for “5th generation,” is about as indistinct and nebulous as the term. The organization governing all cellular standards, AKA 3GPP, has already released its first formal standards and Chipmakers have already started on creating more and more 5G hardware prototypes for…

Why Inclusion is Important to Employee Advocacy

Employee advocacy is a term used to describe promotion of a brand by its employees. Why is inclusion such a key ingredient to a successful advocacy programme? We’ve had a chat with Charu Malhotra who has over 13 years in-house experience in global Talent Acquisition strategy & Employer…

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