If Amazon Is Doing It, I Should Be Doing It Too, Right?

josemiguels / Pixabay “If in doubt, do it like Amazon. They test everything so they know what they’re doing.” Have you heard this one before? Have you said it? Have you believed it? It sure sounds like good common sense. Too bad it’s a horrible…

3 Ways To Test Product Ideas Using Social Media

Have you considered using social media to test your latest business ideas? When I listen to most of my clients talking about social media, they are so focused on selling to the masses that they forget they have access to a focus group most marketers…

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