The Evolution of A/B Testing in a 1-to-1 World

Optimizing your customer experience requires a dedicated, ongoing commitment to testing. This is true across channels – from your website to your email and ad campaigns and your mobile app experiences. To drive results, you need to test, test, test, and then test some more….

Tips for Successful A/B Testing of Your Facebook Video Ads

coffeebeanworks / Pixabay   If you’re not familiar with the concept of A/B testing yet, you should be. It’s a smart and highly effective way to help marketers evaluate which of two or more Facebook video ads are likely to be more successful. A/B testing…

Copyright © 2018 MINDSCULPT.ME