WWE WrestleMania 34: Daniel Bryan Makes Triumphant Comeback In Win Over Kevin Owens, Sami Zayn

Photo Credit: WWE Daniel Bryan made Sami Zayn tap out to the Yes lock to ensure that Kevin Owens and Zayn would remain fired from the Smackdown brand. Before the bell rung, Zayn and Owens attacked Bryan and partner Shane McMahon from behind. Owens powerbombed…

8 Video Marketing Mistakes the Entrepreneur Should Avoid

Two weeks ago, I listed the video marketing trends that the entrepreneur should embrace. However, there are always things that can go wrong; so, in this blog, I want to point out those things that the entrepreneur should NOT do. If you can avoid these…

How to Upgrade Your Sales Enablement Program for Better Revenue

Sales enablement tools should be just that: tools that enable your sales team to work more efficiently and sell more of your products or services. It sounds simple enough, but according to Aberdeen research, about 92 percent of companies see lower conversion rates because of…

3 Common Causes for Recruiter & Job Seeker Disconnect

Few interactions are as potentially fraught as that between job seeker and recruiter. For the job seeker, everything is on the line. The recruiter has the ability to connect the job seeker with the next opportunity which will provide income, benefits, experience, and contribute to…

What is the Future of Employer Branding?

Employer branding, while still relatively new, is constantly changing. It is a space that promotes innovation and creativity. So if it is changing this much now, what will it be like in the future? In the final employer branding panel piece, we discuss the future…

A Step-by-Step Guide to Creating Engaging Emails for Your eCommerce Brand

Often overlooked, email marketing can be a game-changer if used correctly. Surveys indicate that it can drive up to four times higher ROI than other channels like social media. Part of the reason why this platform is so effective is that potential customers are already…

Are You Laser Focused On Your Ideal Customer?

Imagine that you’ve built a terrific product and are all set to launch it in the market as the next big thing that will solve people’s problems. But which people? “We are targeting everyone” is a phrase that no strategic marketer ever wants to hear….

Excel: A Perfect Way To Organize Your Small Business

Microsoft Excel is one of the few programs that a majority of people who have used a computer have used before. While Microsoft Word might be the most prevalently used program with college students completing thesis papers and midterm essays using the program. Excel can…

The Best Cities for Healthcare Jobs in 2018

Healthcare is a great industry to work in, for all types of job seekers. It’s one of the few industries that saw consistent job growth throughout the recession, and that positive trend has continued into 2018. Healthcare offers a wide range of opportunities for both…

How Challenger Brands are Succeeding in Marketing

There’s something about an underdog that we all love. Whether rooting for the fictional Rocky Balboa or real-life brick-and-mortar store that’s battling against a big-dog corporation, we often throw our allegiance behind an unexpected victor. It’s psychological. And that’s what challenger brands have found when…

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