5 Ways to Use Interactive Video

Interactive video has been promising to transform video marketing for…forever. At least that’s what it feels like! And yet, until recently, expense, complexity and just general inertia, have kept it firmly penciled on the drawing board. But as technology catches up, so are marketers, with…

17 Ecommerce Processes to Set Up, Maintain and Promote a Successful Store

“That’s fantastic! Have you thought about selling those?” We’ve all had a moment of inspiration for our own online store. Whether (like me) you took up a new hobby (crochet) and showed your project to a family member (my gran) or you stumbled across a…

Nominate a Company for the 4th Annual ZipRecruiter Small Business Awards

Small businesses—and the entrepreneurs who create them—are the backbone of the U.S. economy. That’s why, in 2011, we launched the Annual ZipRecruiter Small Business Awards. Today, we’re proud to announce that nominations for the 4th edition of our Annual ZipRecruiter Small Business Awards are open!…

9 Tips for Highly Productive Meetings

Hours and hours are wasted every week on unproductive meetings. And that’s time that could be spent on other important business initiatives to better move a company forward. Because it’s not only an employee’s time that’s wasted but an employer’s money too. According to research,…

A Question of Trust: The Secret to Building a Successful Business

It’s never been easier to start a business than it is right now. And that’s the problem. 25 years ago all most businesses had was a phone. Since no-one knew who you were or what you sold, you had to ring people up and try…

What to Look for in a CRM Platform

How do you act on the data you have about your customers? That’s the problem that customer relationship management (CRM) tries to solve. There are lots of CRM tools out there, and it’s important to make sure you find one that’s suited to your needs….

12 Unforgettable Lessons from Legendary Advertiser David Ogilvy

David Ogilvy is a name that’s practically synonymous with advertising. If you work in marketing you’ve probably heard of him before. Often called The Father of Advertising, Ogilvy is one of the most influential figures in advertising history…and one of the most quoted. His advertising…

3 Ways to Find Employer Brand Data Online

How do you measure your employer brand? That’s a question we get to ask a lot, and the answer seemed to differ every time. So we did some thinking. The final result is this little (or maybe BIG) project that we’ve been working on for…

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