What to Look for in a CRM Platform

How do you act on the data you have about your customers? That’s the problem that customer relationship management (CRM) tries to solve. There are lots of CRM tools out there, and it’s important to make sure you find one that’s suited to your needs….

12 Unforgettable Lessons from Legendary Advertiser David Ogilvy

David Ogilvy is a name that’s practically synonymous with advertising. If you work in marketing you’ve probably heard of him before. Often called The Father of Advertising, Ogilvy is one of the most influential figures in advertising history…and one of the most quoted. His advertising…

3 Ways to Find Employer Brand Data Online

How do you measure your employer brand? That’s a question we get to ask a lot, and the answer seemed to differ every time. So we did some thinking. The final result is this little (or maybe BIG) project that we’ve been working on for…

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