7 Annoying Ways Your Website Content Makes Customers Hate You

My business is content marketing, but there’s not always a clear line between content marketing and business strategy. In the digital world, the two become so enmeshed that the average shopper doesn’t always distinguish between bad website content and bad business practices. They just know…

How to Prevent A Cyber Attack at Work

It seems like there’s news of a cyber attack every day. From retailers to credit reporting bureaus and even identity theft monitoring companies, no company appears to be immune from cyber attacks’ devastating financial and brand impact.  Is your company ready for a cyber attack?…

4 Ways to Increase your Channel Sales and Optimize Sales Channel Strategy Using a PRM Portal

We’ve all heard the phrase, there’s always room for improvement. This phrase couldn’t be truer in relation to business strategy, or more specifically, the channel sales and sales channel strategy. With business and sales trends constantly changing, it is beneficial for your business to have…

How to Prepare For Support Spikes in the Age of Uncertainty

Mediamodifier / Pixabay We are living in an age of uncertainty. There’s more volatility in our politics, economics, and increasingly, our climate. For brands, this translates into sudden support spikes. In 2016, Con Edison weathered the impact of Storm Jonas upon New York City. Intuit,…

How Challenger Brands are Succeeding in Marketing

There’s something about an underdog that we all love. Whether rooting for the fictional Rocky Balboa or real-life brick-and-mortar store that’s battling against a big-dog corporation, we often throw our allegiance behind an unexpected victor. It’s psychological. And that’s what challenger brands have found when…

Retiring but Don’t Want to Quit Working? Start a Small Business: Here’s How!

There’s nothing worse than retiring from a job but you don’t want to sit in a chair and watch Wheel of Fortune all day. More and more retirees are continuing to work even after retirement. And many of them are starting small businesses from home….

4 Things You Should Know Before Applying For Your First Job

Applying for your first job can be tough. It’s tough because there’s a good chance you have no idea what you’re doing. Fortunately for you, it’s not rocket science and there are plenty of tips out there that will help you through the process. That…

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