Voice Search Usage on the Rise and How it Will Shape the Future of Marketing [Infographic]

It is becoming apparent by the day that Voice Search usage is going to be the next big thing in the world of marketing by a mile. Recent advancement in natural language processing and artificial intelligence have made it possible for voice searches like Alexa…

3 Ways Gamification Can Transform Learning & Development

TeroVesalainen / Pixabay Classrooms, seminars, or workshops, whatever you call them, they all have one thing in common – these learning techniques are all centuries old. Yet they’re still around and are still widely and commonly used. Sure, there may have been ‘enhancements’ by way…

Artificial Intelligence Skills Aren’t Just for Tech Jobs Anymore

While artificial intelligence (AI) used to be a thing of pure science fiction, it now imbues almost every aspect of our daily lives. As consumers depend more on products and services that use AI and machine learning, jobs requiring these skills have increased exponentially. Since…

GDPR: here’s the problem with giving consent

Let’s get one thing straight – GDPR is not a new rule about obtaining consent to market to people. That law already exists under the Privacy and Electronic Communications Regulations (PECR) and the ePrivacy Directive. What GDPR does is give individuals more control over how…

Why is Your Sales Team Falling Short? (And What Can You Do About It?)

I’ve said this before, but it bears repeating: There is no such thing as a product that sells itself. If you want to move product—if you want to generate revenues—you need a sales team willing to connect and close deals. But what happens if your…

Are You Laser Focused On Your Ideal Customer?

Imagine that you’ve built a terrific product and are all set to launch it in the market as the next big thing that will solve people’s problems. But which people? “We are targeting everyone” is a phrase that no strategic marketer ever wants to hear….

5 Ways to Help Your Business Stay Afloat During a Rough Financial Period

The scary (or exciting) thing about business is that things can change at any moment. All it takes is one little incident or unfortunate circumstance and your company’s entire situation and outlook can change, for better or worse. The question is, are you prepared to…

4 Things Your HR Department Needs to Start Doing

It is often the case that only thing that human resources departments have in common with each other is that they don’t have anything in common. In some companies they perform functions like payroll and compliance with legal employment issues, among others, they are responsible…

Best Practices of Questionnaire Design

Conducting research studies are one thing, but conducting a survey that actually generates insightful data is another. A well-written survey can provide the client with invaluable customer insights. While survey methodology may seem intimidating to those who are unfamiliar with market research, it doesn’t have…

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