Time for a Major Disruption

Disruption from a Marketing Standpoint Once a quarter, I turn to this topic and think of something “big” I could do to get people’s attention. More thought and effort is needed to make a difference today. Today, as I write this, I am thinking through…

A Data-Driven Marketer’s Valentine’s Day Guide to Helping Your Sales Team Fall in Love with You & Your Data

Valentine’s Day is almost here again and many people are scrambling to think of the right gifts and experiences for the people they care about, both at work and in their personal lives. Valentine’s Day would not be complete without Cupid, the most recognized symbol…

How to Create a Killer Value Proposition that Differentiates You and Your Company

Many sellers think of a value proposition as a statement or series of statements that explain how you solve your customers’ problems and deliver specific benefits. Thinking of a value proposition as a statement does sellers a disservice. There’s so much more to the value…

Five Signs Your Business Is Ready to Outsource Content Marketing

Is it time for you to outsource content marketing? Maybe you have a small startup and you think you can handle your own content needs. You’re a good writer after all, so why shouldn’t you save the money and do it on your own? Or…

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