Cost Of A Custom WordPress Website

Before you think that it’s cheaper to use WordPress.com, you may want to keep reading as the WordPress.com platform may not be the best for a business, but only ideal for a blogger. Average businesses will cost between $3,000 and $15,000. If you work with…

How Engineering Has Become the Most Popular Role in Retail

When you think of retail nowadays, you tend to think of the online space. Retail is no longer all about traditional brick-and-mortar stores. That’s not to say brick-and-mortar is going away, but they are closing at record numbers. With retail evolving LinkedIn wanted to see how…

What is Penetration Testing? A Look at The Security Tactic You Should Never Skip

When you think about network and cybersecurity, you’re probably considering of all the ways businesses try to keep bad guys out of a network: firewalls, virtual private networks (VPNs), encryption, and the like. Building up the defenses around a network can create deterrents for hackers—measures…

How to Use the Right Language Throughout the Hiring Process

You don’t need to go far to see the power of language in action. We can all think of a time when one kind word made our day or a misunderstood statement caused a rather awkward disagreement. When it comes to the hiring process, language…

5 Reasons Why Business Owners Need to Think Like a Sales Person

TeroVesalainen / Pixabay Small business owners often like to think of themselves as being versatile, multi-tasking business leaders – as the business owner, you often have to wear many hats and serve many roles, everything from CEO to Customer Service Rep to Janitor. However, your…

Time for a Major Disruption

Disruption from a Marketing Standpoint Once a quarter, I turn to this topic and think of something “big” I could do to get people’s attention. More thought and effort is needed to make a difference today. Today, as I write this, I am thinking through…

A Data-Driven Marketer’s Valentine’s Day Guide to Helping Your Sales Team Fall in Love with You & Your Data

Valentine’s Day is almost here again and many people are scrambling to think of the right gifts and experiences for the people they care about, both at work and in their personal lives. Valentine’s Day would not be complete without Cupid, the most recognized symbol…

How to Create a Killer Value Proposition that Differentiates You and Your Company

Many sellers think of a value proposition as a statement or series of statements that explain how you solve your customers’ problems and deliver specific benefits. Thinking of a value proposition as a statement does sellers a disservice. There’s so much more to the value…

Five Signs Your Business Is Ready to Outsource Content Marketing

Is it time for you to outsource content marketing? Maybe you have a small startup and you think you can handle your own content needs. You’re a good writer after all, so why shouldn’t you save the money and do it on your own? Or…

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