Here’s Why Wages May Be About to Start Growing

With unemployment hitting a 50-year low, when can we expect to see a spike in wage growth? This question has economists scratching their heads. In May, unemployment hit 3.8 percent, and there are now more jobs available than there are workers to fill them. Still,…

Why Great People Make Great Companies

This week on the Employer Branding Podcast, we’re with a Chicago-based tech company that has been through the peaks and troughs of business and now competing for the best talent with the likes of Google, Amazon, Facebook. ‘ James Ellis is the Global Head of Employment Brand at Groupon….

The Evolution of A/B Testing in a 1-to-1 World

Optimizing your customer experience requires a dedicated, ongoing commitment to testing. This is true across channels – from your website to your email and ad campaigns and your mobile app experiences. To drive results, you need to test, test, test, and then test some more….

Why Workforce Planning is Important to Your Business

Wikipedia offers this definition: Workforce planning is a continual process used to align the needs and priorities of the organization with those of its workforce to ensure it can meet its legislative, regulatory, service and production requirements and organizational objectives. Does the organization have a…

4 Ways to Increase your Channel Sales and Optimize Sales Channel Strategy Using a PRM Portal

We’ve all heard the phrase, there’s always room for improvement. This phrase couldn’t be truer in relation to business strategy, or more specifically, the channel sales and sales channel strategy. With business and sales trends constantly changing, it is beneficial for your business to have…

Case Study: Smarter Bidding With Automatic Bid Adjustment

This is a case study about how our data scientists are writing automation scripts to free our PPC specialists from hours of manual work, enabling them to focus much more on strategic and creative tasks. Optimising a Google AdWords campaign used to be simple: Some…

Customer Experience Gaps Feel Like Entrapment

I experienced my first MRI this week. It’s a medical procedure for capturing an accurate picture of what the doctor is looking for inside of your body using magnetic resonance imaging. It’s hell for people like me that are afraid of enclosed spaces. You have…

Why it is Important to Develop the Growth Mindset

This is what Carol Dweck says about the sort of talent we need to compete successfully in a dynamic and volatile environment “Individuals who believe their talents can be developed (through hard work, good strategies, and input from others) have a growth mindset”. These people…

How To Write Meta Descriptions

Last week we asked the question “Should You Re-write Your Meta Descriptions”. This week, we’re going to talk about how to write a great meta descriptions. What Is A Meta Description First, a quick review. The meta description is part of the HTML code of…

A Step-By-Step Guide to Catching Up On Your Bookkeeping

This article was written by our friends at Bench. If you’re a small business owner who’s way behind on bookkeeping, we have good news: if you file for a tax extension, you’ll still have plenty of time to do all the catch-up bookkeeping you need….

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