Linkedin Carousel Ads Have Arrived

Telling a story through your advertisements is an excellent way to foster a connection between consumers and your brand. This connection is increasingly crucial: people – particularly younger adults – want shopping experiences that resonate with them; they want to feel engaged. It is far…

5 Ways New Tech is Transforming Employees into Influencers

CMOs must adapt to a modern marketing environment that has changed dramatically through new technologies and channels. Part of this transformation includes acknowledging marketing expertise, competencies, and capabilities around the workforce. For CMOs, the new influencers are their own people in teams across their company….

National Small Business Week Brings Opportunities For Entrepreneurs to Learn and Grow

The annual National Small Business Week is April 29 through May 5, and features a variety of educational activities led by the U.S. Small Business Administration. There’s a lot to acknowledge when it comes to small businesses. Take this whopping statistic from the SBA, which…

Genghis and the Modern Merchant

In the 13th century, when Genghis Khan made his devastating march through Jin China, he was preparing to follow his usual playbook: kill everyone. Literally, his management team felt the natural endpoint of conquest was genocide. Yelü Chucai gently nudged him to reconsider: “Genghis, buddy,…

When Positive Discrimination Can Be Completely Legal

“Is this fake news?” was the message I received through my Facebook page with a screenshot of an advertisement for a training opportunity at a BBC radio station. It clearly stated that the roles were only open to people from Black and Asian backgrounds. “Surely…

AI, ML, and the IoT Mean Hollywood Is Losing the Race for Futuristic Auto-Experience Accolades

It’s the year 2035. Detective Del Spooner auto-cruises through a futuristic tunnel in his spherical, mid-engine sports coupé. Comfortably lounging in his cockpit-like front passenger seat, no steering wheel can be found. No need exists for one in this self-driving transportation contraption of the future….

The Six Second Scan: It’s Not as Bad as You Think

When I started my career at Virgin Interactive in the early 90’s, my job was to search through media and find coverage of the organization. This was before the Internet was ubiquitous; I cut out clippings from print publications to determine how Virgin and its…

How to Find a Balance Between AI and Humans in Recruitment

There is a growing trend: to remove the human element from the recruiting process through a complete reliance on technology. Of course, technology has its immense merits in recruitment today. The ease, speed, and effectiveness it brings have grown candidate sourcing and hiring over the…

Melania Trump’s Parents Arriving In United States Through ‘Chain Migration’ Is Unproven Claim

Melania Trump’s parents emigrated to the United States through family reunification visas is an unproven claim. While President Donald Trump has argued against the use of “chain migration” with regards to the country’s immigration issue, social media users have shared a post on Twitter claiming…

The Ultimate Guide to Facebook Ad Placement Optimization

Let’s face it: as a marketer, you can target almost any segment imaginable through Facebook. On top of that, the social media giant has done a fantastic job at expanding the places where your ads are shown. Over the past few years the company has…

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