Five Signs Your Business Is Ready to Outsource Content Marketing

Is it time for you to outsource content marketing? Maybe you have a small startup and you think you can handle your own content needs. You’re a good writer after all, so why shouldn’t you save the money and do it on your own? Or…

Reduce Product Friction to Increase User Adoption and Retention

Wonder why customers aren’t using your digital product? It may be time to examine product friction. Product friction is anything that represents a barrier to user adoption or retention. From an overly complicated sign-up process to difficult-to-navigate menus, if too much friction exists, customers will…

Get a 10X Increase in Conversions by Addressing this One Core Concept

There was a time when you could gate an infographic behind a form and gain conversions. That ship sailed years ago and it’s been incredibly challenging to use them as a source of lead generation ever since. This could be for good reason. They’re so…

CivicInfo BC | Career: Intermediate Business Analyst (District of Saanich)

 DISTRICT OF SAANICH INFORMATION TECHNOLOGY DIVISION  Intermediate Business Analyst Regular Full Time Position   The District of Saanich, in beautiful Victoria, BC, is seeking an Intermediate Business Analyst to join our dynamic team in IT.  As an Intermediate Business Analyst, your role will be to…

How to Navigate Your Pursuit of Some Great Reward

PublicDomainPictures / Pixabay It’s that time of the year when most of you may have or may be getting into a performance review interview. It can be a daunting exercise, however, if done right, it can actually be beneficial for both you and your manager….

5 Martech Milestones You Need to Take With You Into 2018

It’s the time of year when marketers commonly reflect on the past 12 months and gear themselves up for what’s to come in the following year. But as we prepare for 2018, it’s not just a case of focusing on ‘what’s new’. There are in…

Bookkeeping vs Accounting: What’s the Difference and Which Do You Need?

It’s a dilemma many business owners face: Do you take valuable time out of your day to handle things you could hire someone to do to save money, or do you invest in that help so you can be more productive? For growing businesses with…

How to Choose the Best Freelancer Project Proposals When You’re Short on Time

Shutterstock So you need help, but you don’t have time to review the stack of project proposals generated from your awesome job post? You’re not alone. Here are some tried and true tips to quickly single out the top freelancer for your project. Look for…

We Wish You A ComiChristmas!

Oh, Hello! What are you doing on ComiConverse on the most beautiful time of year, shouldn’t you be putting on the calories and reading comics with the family? We have plenty of content to experience including our review on Bright and State of the Modern…

4 Business Objectives To Consider for a Prosperous 2018

QuinceMedia / Pixabay Each year around this time, my team and I discuss business objectives for the coming year. The way I personally like to do it is to pick a theme for the following 12 months. This theme is usually centered around a big…

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