How to Move From Generic Consumer Insights to Insights From YOUR Customers

How many times have you heard, “according to [consumer insights firm name], millennials live in an experience culture” or some other fact about a huge demographic of the world with broad blanket statements? Having worked in the ad agency world for years I saw a…

Tim Cook Being Shot Repeatedly By Police After Mistaking Apple iPhone For Gun Is Satirical News

Photo Credit: Valery Marchive (LeMagIT) Apple’s CEO Tim Cook being shot multiple times by police because they mistook his iPhone for a gun is satirical news. There is no truth to a report that Cook was shot during a press event for the upcoming iPhone…

How to Attract and Retain Talented Staff

Hiring and retaining really good people is a challenge at the best of times. Management guru Jim Collins said that “the single biggest constraint on the success of my organization is the ability to get and to hang on to enough of the right people.”…

How Web Design Impacts Content Marketing

Image Credit: Thomas Digital We’ve already established numerous times that web design is extremely important as a first impression for your customer base – from the choice of colour to the layout – but how does it affect content marketing? Well, it can affect many…

How to Make Insanely Slow Times on Social Media Your Best Times

How to make insanely slow times on social media your best times There’s no reason to completely give up on your social media during the holidays. Like the gym in December, those quiet times can be the best times to get to know people better….

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