Why Inclusion is Important to Employee Advocacy

Employee advocacy is a term used to describe promotion of a brand by its employees. Why is inclusion such a key ingredient to a successful advocacy programme? We’ve had a chat with Charu Malhotra who has over 13 years in-house experience in global Talent Acquisition strategy & Employer…

A Step-by-Step Guide to Creating Engaging Emails for Your eCommerce Brand

Often overlooked, email marketing can be a game-changer if used correctly. Surveys indicate that it can drive up to four times higher ROI than other channels like social media. Part of the reason why this platform is so effective is that potential customers are already…

Excel: A Perfect Way To Organize Your Small Business

Microsoft Excel is one of the few programs that a majority of people who have used a computer have used before. While Microsoft Word might be the most prevalently used program with college students completing thesis papers and midterm essays using the program. Excel can…

How to Organize an Effective Meeting

Meetings are often considered a waste of time… When they used well, they can be a handy tool for moving projects forward. Indeed emails, conversations … will never replace a physical meeting where we can take the time to explain things, to go into details,…

Digital Advertising Trends in 2018 [Infographic]

From being a traditional industry that used to depend on channels such as radio, newspaper, magazine, and print ads, the advertising landscape has greatly evolved over the last two decades and is now a sector that is heavily reliant on digital technology. This comes as…

What is a New Collar Job and How Do You Get One?

The U.S. workforce used to be divided in two. Most workers belonged to one of two groups: blue-collar workers or white collar workers. These groups were named for the typical attire that workers of each group wore to work. Blue collar workers usually wore simple…

3 Ways Business Owners Can Stay Motivated on the Journey

JoeBreuer / Pixabay Entrepreneurship is not for the faint at heart. While I used to believe that anyone could be a business owner, I’ve since realized that’s not entirely true. The truth is while in theory, it’s true, it requires a special kind of personality…

How to Create a Team of Employee Advocates

Employee advocacy has generally been used as a trendy buzzword in HR, marketing and sales over the past few years. Now, it’s value and importance to businesses all around the world is backed up by real data and numbers. This week we speak to Craig…

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