The Top Social Media Tools To Make Your Business More Productive

A company focused on the newest developments in the digital world is often as good as the tools it is using. No matter how argumentative a debate can go, the truth that software tools allow businesses to streamline their workflow and increase their productivity is…

Amazon Withdraws 6 Power Banks From the Market Over Risk of Battery Overheating

Do you own an AmazonBasics portable power bank? If so, stop using it now because it poses safety risks. Effective March 13, the online retail giant has voluntarily recalled six power bank units sold between December 2014 and July last year but did not say…

Photo of Hermit Crab Using a Human Skull As a Shell Actually Shows Art Sculpture

Does a viral image actually show a real hermit crab using a human skull as a shell? No. A misleading photo purportedly showing a crab using a skull for a shell actually shows a realistic art sculpture. According to Snopes, the misleading image has been…

Reduce Product Friction to Increase User Adoption and Retention

Wonder why customers aren’t using your digital product? It may be time to examine product friction. Product friction is anything that represents a barrier to user adoption or retention. From an overly complicated sign-up process to difficult-to-navigate menus, if too much friction exists, customers will…

3 Ways To Test Product Ideas Using Social Media

Have you considered using social media to test your latest business ideas? When I listen to most of my clients talking about social media, they are so focused on selling to the masses that they forget they have access to a focus group most marketers…

5 Must-Ask Questions for Customer Success Calls

In this SaaS day and age, using, switching, or even creating a product has become like a walk in the park. As a direct result, there are software products/tools for everything you can possibly imagine, and a lot of them. In fact, top companies today…

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