Value Your Leads: Lead Nurturing Best Practices to Boost Conversion

Value Your Leads: Lead Nurturing Best Practices to Boost Conversion According to statistics 79 percent of marketing leads never convert to sales. That figure reveals an even sadder reality: 65 percent of B2B marketers haven’t established lead nurturing. Whatever the reason companies have for not…

How Can You Set Out a Clear Employee Value Proposition?

Every company in the world needs a clearly set out employee value proposition. You need to clearly define the unique offerings your company in return for the unique capabilities an employee would bring. To help you construct a clear EVP framework and message, our 10…

How to Create a Killer Value Proposition that Differentiates You and Your Company

Many sellers think of a value proposition as a statement or series of statements that explain how you solve your customers’ problems and deliver specific benefits. Thinking of a value proposition as a statement does sellers a disservice. There’s so much more to the value…

How to Turn Your Recruiting Failure into Success

There is a lot of great debate at the moment about the value of failure. Why it is important for businesses, managers and team leaders to promote the importance of failure in moving forward and why individuals need to embrace the concept of failure. What…

Blockchain Not Just For Bitcoin

Everyone has heard of Bitcoin more from the astronomical value it has gone up to. The digital currency which was born in 2008 is well known that the currency is virtually untraceable as it’s encrypted by in a way which makes Freud almost impossible. Bitcoin…

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