The Profit: Marcus Lemonis Walks Away from The Casery Deal, But Is Presented with Possible New Opportunity

The Casery This week, Marcus Lemonis travels to Los Angeles, California to help The Casery, a startup that offers fashionable and designer iPhone cases. According to CNBC, the company’s “young CEO does whatever he pleases, leaving his partners demoralized and the business unable to grow.”…

Why Great People Make Great Companies

This week on the Employer Branding Podcast, we’re with a Chicago-based tech company that has been through the peaks and troughs of business and now competing for the best talent with the likes of Google, Amazon, Facebook. ‘ James Ellis is the Global Head of Employment Brand at Groupon….

How To Write Meta Descriptions

Last week we asked the question “Should You Re-write Your Meta Descriptions”. This week, we’re going to talk about how to write a great meta descriptions. What Is A Meta Description First, a quick review. The meta description is part of the HTML code of…

National Small Business Week Brings Opportunities For Entrepreneurs to Learn and Grow

The annual National Small Business Week is April 29 through May 5, and features a variety of educational activities led by the U.S. Small Business Administration. There’s a lot to acknowledge when it comes to small businesses. Take this whopping statistic from the SBA, which…

What Amazon’s New International Shopping Feature Means for Sellers

Amazon’s quest for global domination picked up speed last week when the company launched a feature that simplifies shopping for international customers. Now, consumers around the world have the opportunity to browse and buy over 45 million eligible items through Amazon’s Android and iOS apps,…

9 Tips for Highly Productive Meetings

Hours and hours are wasted every week on unproductive meetings. And that’s time that could be spent on other important business initiatives to better move a company forward. Because it’s not only an employee’s time that’s wasted but an employer’s money too. According to research,…

You’re Doing It Wrong: What to Measure in Customer Service

Image source: Pixabay.com Last week, I shared how early on in my career I managed a technical support and customer service center and service was considered a cost center and a necessary evil. How times have changed, and how far most companies have come in…

SAP’s Guide to Attracting Graduates and Generation Z

This week we’ll learn how a legacy tech company with a bit of a reputational issue turned itself into a talent attraction magnet with the help of their employees. We sit down with Jenn Prevoznik is the Head of Early Talent Acquisition at SAP and…

How Successful Business Owners Rebound After Setbacks

avi_acl / Pixabay Everyone I know recently had a really bad week. From emergency room visits to business deals falling through, it seems as if everyone I know is going through it recently. However, work isn’t going to stop just because we’re having a hard…

Forecast Accuracy, Peeling The Onion

Meditations / Pixabay We are barely a week into the New Year, but yesterday I found myself in a conversation with an executive team about the forecast. They were looking at the January forecast and starting to think about the quarterly forecast. Sales executives are…

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