The 6 Ingredients to an Engaging Email Campaign

Whether it was from the perspective of a subscriber or a marketer, you’ve likely discovered by now that campaigns that “blast” customers with messages are ineffective. Total volume of emails doesn’t mean anything if the content is generic and your list is unsegmented. Here’s how…

How Challenger Brands are Succeeding in Marketing

There’s something about an underdog that we all love. Whether rooting for the fictional Rocky Balboa or real-life brick-and-mortar store that’s battling against a big-dog corporation, we often throw our allegiance behind an unexpected victor. It’s psychological. And that’s what challenger brands have found when…

Content Marketing ROI: A $10K Customer for $1K Spend?

How do you predict whether a content campaign will be worth it? It’s a constant battle: executive leadership and check-signers won’t approve a marketing budget unless they can be assured of a Return on Investment (ROI) of X%. Marketing departments continue to push to develop…

How Entrepreneurs and Small Business Owners Can Build Better Teams

Whether you are an entrepreneur building your first startup company or a solo-founder attempting to grow a small business, the people you surround yourself with can make or break your company. Failure to execute when hiring and building company culture can send your business to…

Why Your Bias Against Tattoos Means Your Missing Out on Talent

Whether it’s motivational quotes, pictures of flowers, or an image of a beloved pet – tattoos have become increasingly popular in recent years. In fact, it’s estimated that around one in five UK adults have tattoos, with those under 40 significantly more likely to get…

3 Ways For Managers to Communicate Effectively With Their Team

Free-Photos / Pixabay Communication is the key to any good relationship, personal or professional. Whether it’s your managers or the people you manage, when you communicate with your team, you want to be heard and understood by them. We’ve all had managers who can’t communicate…

5 A/B Testing Tips for Click-Worthy Subject Lines

Nearly half of email recipients decide whether to open or discard an email based on the subject line alone. If your subject lines aren’t compelling, they could be overlooked, ignored or (gasp) sent straight to the trash. How can you be sure you’re getting through…

3 Ways to Make Remote Employees Feel Valued

Employees are working remotely more than ever today, whether that be from home, a coffeehouse, or a solar-powered van pointed at the horizon. But for all the perks of working in pajamas, there are potential downsides. Our latest study shows remote employees feel undervalued more…

How Can Job Descriptions Be More Gender Neutral?

Langauge within job descriptions is an issue, whether we realize it or not. You put up a job ad but get 90% male applicants. This is because the wording you have used is aimed at males only. We need to take far more care and…

8 Popular Small Business Accounting Software Options Compared

Whether you’re a sole proprietor working alone or other small business with a handful of employees, at some point the matter of finances is going to fall on your plate. The more your business grows, the more there is to keep track of—and the more…

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