From Digital to Voice: 6 Ways Marketers Personalize Experiences and Drive Revenue

According to a recent study by Adobe, 80% of businesses (whether digitally advanced or not), rank seeing the whole customer journey as a very important investment in the next 3 years. Customer journeys are especially important to marketers, who are aiming to prove the ROI…

How to Build a Team of Freelancers

Whether your growing business needs to scale quickly, build on your in-house team’s capacity, or create flexible work teams, staying competitive in today’s marketplace means staying agile. For many small and growing businesses, access to the right talent trumps other factors for success. *The Upwork…

4 Signs That You Are About to Derail Your Executive Career

Free-Photos / Pixabay Your executive career can be seen as a success or failure on whether or not you make the classic mistakes. Often, the mistake is a simple one; you stayed in a place for too long and over time the situation got to…

6 Signs You’ve Found the Best Person for the Job

Whether you’re recruiting internally or filling a role for your client, the ability to spot talent is an essential skill all recruiters should possess. In a market that is facing a skill shortage, you need to be honing in on the right applicant for the…

The 6 Ingredients to an Engaging Email Campaign

Whether it was from the perspective of a subscriber or a marketer, you’ve likely discovered by now that campaigns that “blast” customers with messages are ineffective. Total volume of emails doesn’t mean anything if the content is generic and your list is unsegmented. Here’s how…

How Challenger Brands are Succeeding in Marketing

There’s something about an underdog that we all love. Whether rooting for the fictional Rocky Balboa or real-life brick-and-mortar store that’s battling against a big-dog corporation, we often throw our allegiance behind an unexpected victor. It’s psychological. And that’s what challenger brands have found when…

Content Marketing ROI: A $10K Customer for $1K Spend?

How do you predict whether a content campaign will be worth it? It’s a constant battle: executive leadership and check-signers won’t approve a marketing budget unless they can be assured of a Return on Investment (ROI) of X%. Marketing departments continue to push to develop…

How Entrepreneurs and Small Business Owners Can Build Better Teams

Whether you are an entrepreneur building your first startup company or a solo-founder attempting to grow a small business, the people you surround yourself with can make or break your company. Failure to execute when hiring and building company culture can send your business to…

Why Your Bias Against Tattoos Means Your Missing Out on Talent

Whether it’s motivational quotes, pictures of flowers, or an image of a beloved pet – tattoos have become increasingly popular in recent years. In fact, it’s estimated that around one in five UK adults have tattoos, with those under 40 significantly more likely to get…

3 Ways For Managers to Communicate Effectively With Their Team

Free-Photos / Pixabay Communication is the key to any good relationship, personal or professional. Whether it’s your managers or the people you manage, when you communicate with your team, you want to be heard and understood by them. We’ve all had managers who can’t communicate…

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