Why Scalable Marketing and Growth Hacking Must Be Paired Together

geralt / Pixabay Growing a business is not for the faint of heart. While the internet has definitely leveled the playing field, it’s also created a lot more noise. From search engines to social media, there are tons of ways to reach your customer base….

Deciding Between an In-House and a Virtual Receptionist for Your Business [Infographic]

Entrepreneurs are constantly faced with tough decisions. While business ownership comes with many perks, the pressure to make the right choices can be immense. Some decisions will have a relatively small impact on your business, but others can decide your success or failure as a…

Kanban, The World’s Oldest New Trend

While agile design efforts is current best practice, there remains a tremendous amount of work being constructed according to frameworks long in motion. ITIL and traditional legacy models of building and releasing versions of software every six months or once a year still is the…

Artificial Intelligence Skills Aren’t Just for Tech Jobs Anymore

While artificial intelligence (AI) used to be a thing of pure science fiction, it now imbues almost every aspect of our daily lives. As consumers depend more on products and services that use AI and machine learning, jobs requiring these skills have increased exponentially. Since…

Are African Business Leaders Doing Enough To Prepare Employees For Future Work?

While population growth determines the socio-economic prospects of a country, the age structure of the nation is just as crucial. By 2025, Sub-Saharan Africa (SSA) will be home to almost a quarter of the global population aged 24 and below. And by 2035, SSA’s population…

What is the Future of Employer Branding?

Employer branding, while still relatively new, is constantly changing. It is a space that promotes innovation and creativity. So if it is changing this much now, what will it be like in the future? In the final employer branding panel piece, we discuss the future…

3 Ways Business Owners Can Stay Motivated on the Journey

JoeBreuer / Pixabay Entrepreneurship is not for the faint at heart. While I used to believe that anyone could be a business owner, I’ve since realized that’s not entirely true. The truth is while in theory, it’s true, it requires a special kind of personality…

5 Golden Rules of Successful Selling

In the age of digitally native customers, selling has become more challenging while companies spend billions of dollars on sales teams. To close a deal, sales reps need to uphold to the golden rules of successful selling: Telling is not selling: talk less and listen…

5 Signs Your Invoice Won’t Get Paid on Time

rawpixel / Pixabay Getting paid as a small business owner can be a bittersweet experience. While it does, in fact, represent payday, it’s not always easy to track down payments from clients. In fact, it’s estimated that about 16% of all work small business owners…

Social Media Isn’t The Shiny New Toy Anymore

It’s a while since I wrote solely about social media. Which is odd given it’s what the majority of what I do for a living is all about. However, times are changing and the industry is changing so much I thought it was about time…

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