Facebook: It’s Complicated

I realized that Facebook would be a gamechanger for marketing when I joined. As with most folks, I added the information that I was comfortable sharing. For example, I indicated that I was a bird watcher and artist. When I opened my news feed and…

What Role Does Storytelling Have to Play in Employer Branding?

Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. We’ve heard about the power of storytelling – but how does it fit into your employer brand strategy? Bryan Adams is the CEO & Founder of Ph.Creative, an employer…

20 Killer Copywriting Tips for Startups

How to Create Stronger Customer Relationships and Sell More With Your Business Copy These copywriting tips for startups are designed to help you improve your messaging on a shoestring budget. When you’re launching, the budget is tight. Every fork in the road can potentially mean…

Are Hairdressers Putting Your Recruitment Business at Risk?

Many recruitment leaders I work with want their recruitment CRM to generate fees, but often recruiters are all too happy to jump back into spreadsheets, LinkedIn, notebooks and “going by memory” rather than use their CRM system properly. The above results in a nightmare for…

5 Traits of Successful Client Advisory Board Program Managers

After a decade of working with Fortune 500 companies and completing more than 200 successful engagements, we at Ignite Advisory Group have worked with some outstanding client advisory board (CAB) program managers. These are the point people tasked with the day-to-day operations of their CAB…

Tips for Successful A/B Testing of Your Facebook Video Ads

coffeebeanworks / Pixabay   If you’re not familiar with the concept of A/B testing yet, you should be. It’s a smart and highly effective way to help marketers evaluate which of two or more Facebook video ads are likely to be more successful. A/B testing…

4 Tips to Becoming a Killer Data-Driven Marketer

At a recent conference, I spoke with a young email marketer who was relatively fresh to the job. He told me he had heard other speakers talk about using data to enhance email programs and wanted to know where the best place to start was….

How to Find the Best Candidates for Remote Roles

Remote working is on the rise, with predictions that 50% of all workers will be doing their jobs remotely by 2020. There are, in fact, many companies that are completely remote. Sara Sutton Fell, CEO of FlexJobs, doesn’t think half the workforce will be 100%…

10 Charts That Will Change Your Perspective of Amazon Prime’s Growth

70% of Americans with incomes of $150,000 or more who shop online have Amazon Prime memberships. Amazon Prime international customers will grow at a 56% compound annual growth rate (CAGR) between 2016 to 2018. Amazon shipped more than 5 billion items in 2017 with Prime…

When Positive Discrimination Can Be Completely Legal

“Is this fake news?” was the message I received through my Facebook page with a screenshot of an advertisement for a training opportunity at a BBC radio station. It clearly stated that the roles were only open to people from Black and Asian backgrounds. “Surely…

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