Influence Millennial B2B Buyers With a Page From the B2C Playbook

Marketing to millennials is the norm in the consumer world. For years, B2C marketers have been delivering personalized messages through digital channels to meet millennials where they are with what they care about. It’s time for B2B marketers to do the same. Millennials, those people…

Why Bad Data Sabotages Your Sales

Data is the fuel that drives successful marketing, especially as the world becomes more customer-centric. But not all data is created equal. There is a difference between good and bad data, and the costs for using bad data are higher than you might think. Data…

The Art of the Bug Ticket: Here’s How to Explain What’s Wrong

In a perfect world, you’d never need to submit a bug ticket. Everything would work perfectly 100% of the time. Unfortunately, we don’t live in that world. When something isn’t working, you want it fixed pronto. Here’s how to make that happen. Submitting a solid…

The Top Social Media Tools To Make Your Business More Productive

A company focused on the newest developments in the digital world is often as good as the tools it is using. No matter how argumentative a debate can go, the truth that software tools allow businesses to streamline their workflow and increase their productivity is…

How Entrepreneurs Can Raise Local Awareness for Their Businesses

When you’re first starting out in the business world, awareness can make or break your ability to make ends meet. The more potential customers know about your business (or are even aware that you exist), the more likely it is that you will be able…

Why Apprenticeships and Youth are Important to EY

One of the ‘Big Four’, EY is among the biggest global professional service firms in the world, so recruiting young talent is a must-do in order to maintain a real consistent stream of talent. Jorgen Sundberg sits down with Steve Keith, Marketing and Communications Lead…

How Can You Set Out a Clear Employee Value Proposition?

Every company in the world needs a clearly set out employee value proposition. You need to clearly define the unique offerings your company in return for the unique capabilities an employee would bring. To help you construct a clear EVP framework and message, our 10…

Social Selling Impact! Why Managers Should Encourage Social Selling!

https://traffic.libsyn.com/sbengine/SBE197.mp3 The sales world is changing, and social selling is becoming a powerful tool in today’s sales toolbox. This episode of Social Business Engine introduces a multi-part series of podcast episodes we have entitled “Up Close: Savvy Social Selling the SAP Way: Best Practices that…

4 Ways to Successfully Recruit Tech Talent

The world of recruitment and HR often moves a little slow, but this isn’t the case for tech recruitment. Technology is one of the hottest sectors in the economy, with thousands of developer jobs up for grabs, and demand once again far outstripping supply. As…

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