Content Marketing ROI: A $10K Customer for $1K Spend?

How do you predict whether a content campaign will be worth it? It’s a constant battle: executive leadership and check-signers won’t approve a marketing budget unless they can be assured of a Return on Investment (ROI) of X%. Marketing departments continue to push to develop…

How to Protect Your Cryptocurrency

Recently hackers stole cryptocurrency worth millions from a Tokyo cryptocurrency exchange. According to CNN, it could be the largest theft yet of this type of digital currency. Since this is not the first time cryptocurrency has been stolen, it raises concerns about how best to…

The Biggest Recruitment Lessons of 2017

As we dive head-first into 2018, it’s worth putting away some time to take stock, reflecting on the lessons of the year gone by.  High employment levels across the board have resulted in several emerging trends, including flexible working, pay increases and an emphasis on…

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