A Primer On Predictive Analytics: How To Predict Future Customer Behavior

The abundance of data generated in recent years — by individuals and businesses — means we no longer have to make haphazard business decisions and ‘hope for the best’. Now, we can employ more systematic and deliberate measures. At a point, the problem was how…

What You Can Learn from the UK’s Top Companies

In the past few years, the war for talent has become more and more competitive. Worldwide skills gaps and low unemployment rates mean businesses are fighting for a limited number of professionals and fishing in the same pools, causing the UK’s labor market to tighten….

5 Common Tech Startup Mistakes (and How to Avoid Them)

About half of all companies in the United States fail in their first five years of operation. For startups, around 80% survive the first 12 months. With the odds stacked against you from the start, how is anyone expected to create and build their tech…

How to Be Certain Your IT Salary Is Competitive

IT compensation appears to have finally leveled off. After years of IT salaries increasing by meteoric leaps, the average tech salary only went up from $92,081 to $92,712 in 2017, according to the Dice Salary Survey. That bump barely registers as a cost-of-living increase. If…

Instagram Is Changing How We Shop Online: Here’s How

Instagram has changed the fashion industry over the last eight years, making lines easier to push by reaching a broader audience. The social media platform relies on pictures and video, so it’s perfect for building your fashion business by showing potential customers your product and…

What It’s Like to Be a Woman in Leadership in a Workplace First Environment

Over the years, the one question I’ve often heard being asked around – which I’ve never quite understood – is: “What is it like being a woman in leadership?’ My natural instinct is one of indignation “Why should it be any different from being a man?”…

Why B2B Financial Service Companies Can Benefit From ABM

As a marketer who has worked in the financial industry for some years I can understand the challenge financial service companies face, none more than finding new and improved ways to grow their business in an increasingly competitive landscape. Whether your selling banking solutions, leasing,…

Oscars Montage Thanks Audiences For 90 Years Of Watching Films [Social Media Reactions]

kalhh / Pixabay At this year’s Oscars, viewers were given a montage of the films seen over 90 years and thanking audiences for watching them. Social media reacted mostly positive to the montage though some noted that it went too long or that montages should…

You’re Doing It Wrong: Why Customer Service Is More Than A Cost Center

Image source: Pixabay.com Several years ago, I got my start in customer service in a call center for a major software corporation. I didn’t start at the top or even in the middle; I was a frontline technical support analyst. Over time, I advanced in…

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