3 of the Best Demand Generation Tactics to Scale Pipeline Fast

Mediamodifier / Pixabay If your marketing charter is anything like ours, you’ve got some massive goals ahead of you. Your team is likely tasked with engaging the right decision-makers at target accounts, generating a specific number of opportunities and impacting a defined revenue goal. But…

8 Hidden Benefits of Social Currency that Grow Businesses

Why do some customers choose your business over others? How is it that some companies get shared on social media while yours gets no love? Why do some customers refer friends while others don’t? A new model of approaching our customer relationships may have the…

GDPR Recommendations for Merchants

GDPR is finally here and, as I guess, you did everything in your power to stay compliant with the new EU rules. Today, we have a few recommendations and good practices for you, just in case. All to make your business run smoothly, with new…

Value Your Leads: Lead Nurturing Best Practices to Boost Conversion

Value Your Leads: Lead Nurturing Best Practices to Boost Conversion According to statistics 79 percent of marketing leads never convert to sales. That figure reveals an even sadder reality: 65 percent of B2B marketers haven’t established lead nurturing. Whatever the reason companies have for not…

Making a Commitment to Digital Transformation Takes More Than You Think

Changing the technology your company uses is called a “digital transformation” for a reason – it’s an ongoing process that happens over time, rather than an instant snap of the fingers. Many businesses in sectors from health and life sciences to manufacturing are just beginning…

3 Ways to Use Segmentation for B2B Personalization

As we explored in my previous blog post, segments are a powerful aspect of your personalization strategy. They allow you to target different groups of people on your website or in your app, send emails to different audiences, and analyze the differences between different groups….

Are You Getting The Wrong Referrals?

To cultivate successful referrals that result in new business, make sure your website achieves these three things. Video Transcription Referral business, we all know how important that is in terms of driving growth in professional services. But one of two things usually happens, either we…

The Right Way to Follow Up After a Job Interview

So you’ve finished the job interview for your dream job (or—at least—a great job) and as far as you’re concerned, you nailed the job interview! It’s only a matter of time before they call you with an offer, right? But after a couple of weeks…

How To Improve The WiFi Signal Strength On Your iPad [Infographic]

It’s not often you face a lot of WiFi issues on your iPad. Apple designed their iPads to latch onto the available network pretty good. But even then there are exceptions, and when you get caught into one, it may really turn out to be…

How to Choose an SEO Company for Your Business

If carried out properly, SEO provides a variety of benefits for your business. However, the degree to which SEO helps your business depends on how effectively you implement SEO services. In particular, it’s imperative for your company to use the best and most relevant resources…

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