What is Penetration Testing? A Look at The Security Tactic You Should Never Skip

When you think about network and cybersecurity, you’re probably considering of all the ways businesses try to keep bad guys out of a network: firewalls, virtual private networks (VPNs), encryption, and the like. Building up the defenses around a network can create deterrents for hackers—measures…

5 Ways You Can Communicate Effectively in a Business Meeting

Free-Photos / Pixabay If you’re like most business professionals, the majority of your day is spent in meetings. Sometimes you can get a lot accomplished during this time. However, they are often ineffective. If you want to get more accomplished in your business meetings you…

The Top 5 Highest-Paying PMP Jobs

Maybe you’re like me and have a fascination with project management tools, or maybe you’re just really good at managing things. Either way, you’ve decided to become a project management professional (PMP). Good call. You earned your PMP certification, and now you’re ready to reap…

Tips for Successful A/B Testing of Your Facebook Video Ads

coffeebeanworks / Pixabay   If you’re not familiar with the concept of A/B testing yet, you should be. It’s a smart and highly effective way to help marketers evaluate which of two or more Facebook video ads are likely to be more successful. A/B testing…

Why Readability is the Number One Metric to Optimize for in 2018

If you’re like most marketing or communications professionals, content marketing is central to your strategy. And with good reason. In 2016, more than 198 million people downloaded ad-blockers. That number is only increasing as people feel more and more inundated by advertising messages. So you’re…

How Entrepreneurs Can Raise Local Awareness for Their Businesses

When you’re first starting out in the business world, awareness can make or break your ability to make ends meet. The more potential customers know about your business (or are even aware that you exist), the more likely it is that you will be able…

Top 10 Affiliate Programs to Increase Your Revenue in 2018

If you’re either in the business of e-commerce or lead generation and you’re not taking advantage of affiliate marketing, you’re missing out on one of the best online advertising strategies available to you. For something so inexpensive and easy to implement, the top affiliate programs…

What It Means To Personalize Your Email Messages

It’s likely you’re doing everything you can to provide a great experience when you’re face to face with your customers. You often know their names, personal preferences, and you enjoy interacting with them. After doing business with you, they leave with a smile. What if…

Getting a Realistic View of the Gig Economy’s Role in Small Businesses

Let’s say you’re a small business that just opened up shop recently. More than likely, your budget is a little tight. You might also have a myriad of jobs that need to be done and a very limited amount of manpower (or womanpower). Given how…

How (and Why) the Right Freelancers Can Make Your Startup Successful

As a startup owner, you’re probably bothered. Firstly, it’s a challenge to get the funds to make your idea become a reality. Secondly, after getting the funds to get started it’s difficult to assemble the right team with your lean budget. Finally, becoming known and…

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