Know the Difference Between Micro and Macro Influencer Marketing

Audiences are looking for trusted brands who can not only meet their needs but provide high-quality value. You can achieve this by establishing a loyal following and customer base that is highly engaged in conversations on a micro level before moving into macro status.

Personal connections online have evolved into both micro influencers and macro influencers. It’s far easier to connect with the first group, which can open the door later for higher level connections.

Connecting Right Influencers for Your Niche

As your personal brand moves into the status of a micro influencer, people take notice. This is especially important if you are involved in speaking engagements, publishing, or moving toward macro influencer status.

The following is a better understanding on how to leverage each one type of leadership role:

  • Smaller following – Micro influencers include individuals or small businesses with a following of anywhere between 500 and 10,000. Macro influencers can have millions of followers, and have established a recognizable branded name for themselves.
  • Recommendations matter – In order to become an influencer in the beginning, your brand needs a loyal following who will spread the word about your business. Valuable content, videos, storytelling, and active engagement with your audience can all encourage this.
  • Keep tabs as you grow – As your brand evolves into a higher status of leadership your audience will have more of an expectation of what you represent and the type of content that is produced. Reputation becomes more important at this stage, which means you need to prepare your audience ahead of time.

In order to grow your personal brand you should be connecting with like-minded brands who are where you would like to be and have the same audience for your target market. It takes time to become a macro influencer, but it all begins with those one-on-one connections.


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Author: Personal Branding Blog

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