There are so many reasons that video is the hot marketing topic of the moment. We can start with the fact that 60% of people would rather watch a video than read text on any given topic, but this leaves us wondering why. What is it about video that is so insanely compelling?
Maybe it all goes back to human nature. We’re visual creatures, and when we watch something we often absorb more of the content, more completely than through other mediums. When it comes to marketing, this makes video a very powerful tool. You know how they say a picture is worth a thousand words? Well, video is worth 1.8 million words per minute.
Just take a minute and let that number sink in. Then let the wheels start turning as you think about the potential of that type of impact for your growing business.
Still, if you’re not already knee deep in video marketing, it can seem like a major investment of both time and money. If you’re like other small businesses, these resources are precious, and you might not be that keen on letting them go when you can just stick with what you’re already doing.
Except, you might change your mind once you discover all the things video marketing can do for your brand that you just won’t get with any other strategy. You know your curiosity is getting the best of you, so here are 3 ways that video wins the marketing race every time.
Say Hello to Massive Conversions
As a small business, you need to be thinking strategically about every element of your web design, especially those whose sole purpose is to drive conversions – such as your landing pages.
When someone visits your landing page, you have their attention for a very short amount of time. They’re either going to find your offer compelling enough to engage or they’re going to back away and probably forget about you forever. How you design your landing pages greatly influences which action they’ll take.
Using video as a marketing tool on landing pages has been shown to boost conversions by 80% or more. That’s an incredible increase that you just don’t get from other types of marketing.
Video Generates Trust and Builds Credibility for Your Brand
Consumers have too many choices today to invest much time or energy into brands that can’t prove their worth. By the way, have we mentioned that the attention span and patience of consumers is constantly growing shorter?
To build trust and credibility in your brand, you need to create content that provides value, establishes your brand as an authority and makes you seem more “real” all at the same time.
This seems like an incredibly tall order, but it’s one that video has no problem accomplishing. When audiences can from you and about you through video they immediately start building trust in your brand – something that takes time and cultivation with other forms of marketing.
Video Is the Key to Unlocking Organic Traffic from SERPs
Every effort that you put into SEO is to generate more traffic to your site through organic search. If you’ve spent any amount of time trying to appease Google’s ranking factors, you already know that this can be an exhausting and never-ending task.
It would be great if there were a key that magically unlocked the door to a traffic boost without running yourself ragged in the process.
Here’s where the good news comes in – video marketing results in 157% increase in organic traffic from SERPs. Yes, 157%. You read that correctly.
Video Is the Winning Strategy of the Future
It’s time to get brutally honest here. While there are only 3 key benefits of video marketing listed here, the truth is there is so much more to discover. Video is absolutely crucial to businesses looking for massive growth today. To learn more about what video marketing can do for you that other strategies can’t, it’s time to connect with a marketing professional that can help you optimize a winning video strategy starting today.
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Author: Tabitha Jean Naylor