In Branded Beauty, Mark Tungate follows the key companies and personalities that brought make-up to the masses, forever changing the way. Branded Beauty delves into the history and evolution of the beauty In this book, Mark Tungate explores how the beauty industry- soaps, hair. In Branded Beauty, Mark Tungate delves into the history and evolution of the Branded Beauty looks at the history of the beauty industry and considers its.

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If you like books like Why We Buy, this is a great one to look at for an industry-specific view.

This book is not yet featured on Listopia. A very engaging and informative read, it’s also pretty inspiring for every aspiring marketer.

Review: Branded Beauty by Mark Tungate

Jul 20, Dorotea rated it really liked it. The book is fast reading; Tungate covers all the trends but does so fairly briefly. Practice, Profits and Productivity, Performance and Profitability. In this book, Mark Tungate explores how the beauty industry- soaps, hair products, perfume, makeup and skin concoctions- has pushed its way into a multibillion dollar business.

“Branded Beauty: How Marketing Changed The Way We Look” by Mark Tungate Reviewed

Much of the earlier stories of the founding of the great houses were familiar Elizabeth Arden and Estee Lauder, for instance. Over the years, it has used flattery, seduction, science and shame to persuade consumers that they’ll have to invest if they want to look their best. Thanks for the review, this sounds like a fascinating read! It would be very interesting to learn the story behind cosmetic brands. I read it a few years out of date, but the main components of this book are relatively timeless.


A really interesting read for anyone interested in makeup and beayty. A great read for anyone who buys beauty products. Just a moment while we sign you in to your Goodreads account. The ultimate luxury for me is curling up with a good book and a warm blanket. Fashion Unraveled by Jennifer Matthews Review: The major strength of this book is the rich history Tungate uncovers.

Enter your email address: I was really looking for a book more about how marketing makes women purchase bdauty they don’t bradned. A similar strategy is at work in the high-end skincare market although in that area luxury and efficacy must be equally matched. It was a book about beauty products that seemed to be written from the perspective of brandeed who isn’t actually personally familiar with them.

Most of the science behind beauty products is hokum and even if genuine the efficacy claimed for the product is orders of magnitude taller than it actually is. I loved this book. It was like playing.

Get to Know Us. Mark Tungate really knows how to write in a way that feels exciting to read.


His best-selling book Fashion Brands has been translated into a dozen languages. Account Options Sign in. I’d prefer a bit more in-depth look at beauty industry.

Sep 08, Alejandro rated it it was amazing.

An insiders’ guide on how to start a beauty business, survive it and succeed in it. In the past, I usually just used lipstick and some blush but now concealer is a must. Sounds like a very interesting read! Mark Tungate presents this subject beautifully in a way that captured my attention all the way to the last page of the book. A brilliant history of the evolution of the powerhouse beauty brands of today as also some of the off-beat, niche and even the bohemian kind.

For many women, and quite a few men, a beauty product of some kind ranks as an absolute must-have before leaving the house. Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery. Coming closer to the end was just like reading facts from Wikipedia and did not much answered the “How marketing changed the way we look” promise of the tittle. Who knew Revlon had such a great history behind it?