Usability Testing of International Interfaces (Jakob Nielsen). 4. A European Evaluation of Three Document Formats for Hardware Installation Guides (Elisa del. Mar 13, Culturability: The Merging of Culture and Usability 3) What, if any, relationship exists between culture and genre as reflected in WEB design?. Culturability: The Merging of Culture and Usability. Wendy Barber and Albert Badre. [email protected], [email protected] Graphics, Visualization .

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It is to be expected that as users make more mistakes they also require more time to complete tasks. In fact, the correlation between overall usability and efficiency is the only correlation found in both culture groups. Usability of consumer electronic products, International Culturrability of Industrial Ergonomics28, There are marked differences in the correlations observed in each culture group.


To measure the actual efficiency and effectiveness of the product, users are observed as they use the product. For example, how pictorial information is presented and organized for scanning on a display can be related to the script direction of the user’s first language. Can we effectively use the styles of one genre to design the site of another genre? Conclusion This study shows good evidence of a link between culture and usability.

Taiwan is a major producer of consumer electronic products, most of which are ahd overseas. Journal of the Academy of Marketing Science,pp. Single culture usability research has isolated a range of product design factors affecting usability such as size, look, and feel Han et al.

However, this has been done in a single culture. ACM Press,pp. Secondly, combining scores may lead to the overlooking of important patterns in data representing each score. The Merging of Culture and Usability.

Because culture has such a strong influence on usability, testing subjects from the wrong cultuability may seriously skew the results of usability testing.

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Somewhat experienced Average rhe level of confidence with consumer electronics on a scale1 is low, 5 is high 3. Errors were defined as an attempt to click on the screen or other hardware attachment that would not result in completing the task assigned. It would be useful to compare the effects such design elements have on usability across cultures. The null hypothesis is that the mean or median values of all usability factors are the same for Taiwanese and North American users.

As the number of errors increased, perceptions of effectiveness, satisfaction, and overall perceptions of usqbility fell.

Creating or retrofitting software for other countries requires attention to technical detail that goes beyond mere translation. For Taiwanese users there are moderate to strong correlations between perceptions of effectiveness, efficiency, and user satisfaction.

This study provides culturr evidence that culture affects usability as a whole. Apart from cultural backgrounds and other factors such ussbility age, gender ratio, education levels, and experience with the product or other similar products were at similar levels between the cultural groups. Results The following results from the analyses conducted support the first two of the hypotheses made but found no statistically reliable evidence to support the third: With this in mind, the current focus of our research seeks to address three interrelated questions: CiteULike is a free online culfure manager.

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However, this was not the case. The t-test is commonly used in studies such as this where the sample size is small and a normal distribution is assumed.

As a consequence of current international WWW users and in anticipation of potential users, usability takes on an immediate and relevant cultural context. What is needed to implement a truly Global Interface are guidelines that are capable of capturing the nuances of cultures around the world, rendering an interface that allows the targeted audience to “feel at dulturability, without sacrificing the creative and artistic aspects of design that make the WWW an interesting place to explore.


Aim to minimize merginb possibility of user mwrging when designing products for the North American users. The degree of correlation is indicated by the closeness of the correlation measure to 1 or In Mensch und Computer: Given that there is a relationship, is it possible to also say how much culture affects usability as a whole? Cultural markers are those elements that are most prevalent, and possibly preferred within a particular cultural group. There are also a small number of functions, reducing the chance that different cultures would use the product for different purposes-a cultural difference identified by Keefe et al.

Cultue the survey helps to address the problem identified by Hornbaek of the lack of replication and comparability of studies of usability measurement. Earlier definitions of usability have usually focused on performance-related criteria such as ease of use and effectiveness Shackel,but more recently the concept of usability has been expanded to include a subjective aspect, user satisfaction.

Because the sample size for each culture group is roughly half that of the total sample size, there are fewer culturaability significant observations available.

CiteULike: Culturability: The Merging of Culture and Usability

The Effect of Culture on Usability: Journal of Global Information Management, 10 4 The resulting scores on the time taken and number of errors made however, were not combined into a total score for efficiency. The Authors Steve Wallace teve Wallace currently works at Chiao Tong University in Hsinchu, Taiwan as a lecturer in the College of Electrical Engineering where he teaches classes in oral communication, engineering English, technical writing, and academic writing.

The following table indicates the characteristics of the sample. International Differences in Work Values. Cost Justifying Usability pp.