Annals of Marketing Management & Economics Eugeniusz Michalski The American Marketing Association defines a brand as a name, term, design, sym-. Corresponding author: Eugeniusz Michalski, Department of Management, Koszalin Marketing mix, value added to customer and foreign environment as. Get this from a library! Marketing: podręcznik akademicki. [Eugeniusz Michalski; Wydawnictwo Naukowe PWN.].

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Their life situation and active attitude towards life translate directly into their expectations for products and services. The results of the present research may provide an introduction to a broader study of the influence of behavioral characteristics on team performance.

Independent aftermarket companies represent the sector of production and distribution. We conclude that there are several problems that hamper exportation growth in Albania. It also suggests measures that should be implemented to eugneiusz significant educational immigration from Ukraine. For certain specific types of businesses such as theatres, cinema, airlines, event organization companies, arts, etc. This is the review article. Would you also like to submit a review for this item?

Marketing : podręcznik akademicki

It is indicated that a structural approach should be used to study the quality of regional human potential. Using the methods proposed, the quality of the human potential of Ukrainian regions was evaluated. Respondents also showed an increase in the use of electronic banking the number of respondents who opened up an online bank account rose from This article integrates two approaches — conceptual and empirical.

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F22, F63 Stepaniuk N. Integrity means the interplay and interaction between all the elements of a set organizations, communities, businesses, workers, the environment, nature and the common good.


Multi-Level Marketing is a kind of novelty in the business reality. Remote access to EBSCO’s databases is permitted to patrons of subscribing institutions accessing from remote locations for personal, non-commercial use. An enterprise needs to determine sources of competitive intelligence as well as set up foreign market entry strategies and activities under the existing conditions.

The socio-economic development in most counties of Wielkopolska province was at a medium level in Operational risk analysis of network Operation Center Division pt. More like this Similar Items. While the results indicate a general trend towards satisfaction, areas of dissatisfaction do exist, including with the aspects of price policy, internal store environment and staff courtesy. H75, I22 Jaroszewski T. The aim of the study was to research, analyse and evaluate preferences concerning the services offered by the Regional Olsztyn-Mazury Airport in Szymany.

Publications – Annals of Marketing Management & Economics ISSN

Northern Hungary HU31 and Northern Great Plain HU32 are considered laggards from that aspect, but have a considerable potential because of the age structure of the population.

Changes in consumer purchasing behaviours have become important, especially to companies operating on a global scale, which maarketing understand the unique cultural qualities of each country and influencing factors of work.

An interdisciplinary approach to marketing Joanna Szwacka-Mokrzycka Summary. The research was conducted on 28 Novemberduring the 8th conference organised by the Association of Automotive Parts Distributors and Producers in Warsaw.

Attributes of satisfaction with foodshops among older shoppers Dagmar Lesakova Summary.

Marketing Podrecznik akademicki – Eugeniusz Michalski – Google Books

In addition, the consumers of educational services are a potential workforce of corresponding qualifications. The present article discusses the collaboration between the Maghreb countries the region is defined in broad terms, including the member states of the Union Arab Maghreb — Algieria, Libya, Morocco, Mauritania and Tunisia and the European Union in terms of economic development.


Therefore their buying behavior should be michalskki. The quality of human potential as a multi-structural phenomenon characterizes the levels of human potential characteristics developed according to the environment of its formation, as well as public and personal needs.

Preparation for marketing and implementation of exchange goods and services require branding strategies to be built. Information about Polish airports is presented along with development trends of the airports ,ichalski the role of the regional airports.

This segment of the market differs both from younger groups and peer groups over the years, which manifests itself in differences in attitudes, activity, views and behaviors, including acquirers.

The moderate growth years — mivhalski funds to the lowest risk. The American automotive market is more than years old and has been the subject of various regulations that have shaped its structure. However, with today’s revised advertising policy laws, due to enhance of advertising spaces, the main information and images are almost stuck between the advertisements on webpage of e-newspapers.

They would thus help prevent stratification while increasing awareness and stimulating creativity. To understand the factors shaping branding strategies, marketers must understand where, how much and in what way brand value is created.