GLOBAL STRATEGIC MANAGEMENT PHILIPPE LASSERRE PDF
Global Strategic Management is designed as a core textbook for those students studying Strategy or International Business. It offers an insight into the impact of. This book is designed as a core textbook for those students studying modules or courses on Global Strategy and Strategic Management. Global Strategic Management lays down the foundations of ‘traditional’ strategy theory from a global perspective, while highlighting issues.
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A goodguide to understand and manage a company in the global arena with lots of good examples to understand the concepts.
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Page 1 of 1 Start over Page 1 of 1. Innovation to the Core: Emma Kerr rated it did not like it Feb 08, Cone rated it liked it Dec 01, Amazon Second Chance Pass it on, trade it in, give it a second life. The second edition of Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. Global Gpobal Management Philippe Lasserre.
Global Strategic Management – Philippe Lasserre – Macmillan International Higher Education
Sneh Vardhan added it Mar 14, It is written by a well-respected professor of Return to Book Page. Description Strategic Management is at the core of any business. Shopbop Designer Fashion Brands.
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Global Strategic Management
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Global Strategic Management lays down the foundations lassrere ‘traditional’ strategy theory from a global perspective, while highlighting issues unique to companies operating worldwide and discusses truly ‘transnational’ firms, whose place of origin can no longer be pinpointed.
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