In his article “Museums: Managers of Consciousness”, Haacke describes how museums are increasingly shifting their model of operation to. They are, if you want to put it in positive terms, great educational institutions. If you want to put it in negati ” – Hans Haacke quotes from Haacke H.’Museums, managers of consciousness’ B. Wallis (Ed.), Hans Haacke: unfinished business, New Museum of Contemporary Art, New York and MIT.

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Managers of Consciousness

Why are biotech companies suddenly sponsoring art about genes? That it is not a physical product and its worth or meaning can change depending on the spotlight it receives. Suggestive of religious connotations, art, the production and the object itself has a mystical inference. With the 19 th century credence that art is made for arts sake, reinforces the magical aspects of art that alludes to a higher power, and because of this allegation asserts it has little bias.

Haacke says this is contradictory to museus nature of art, and the meaning behind art. The consciousness is a result of environment and social proclivity. Haacke goes on to suggest that musems art world is more business than pleasure or romance.


That there is a lot of money riding throughout the art world and most of it runs counter productive to the entire meaning of art and what art is suppose to represent, but not recognized.

From business schools, Art Managers are beginning to transcend into the art world like never before. These Art Managers care more about the branding, production and marketing of art, than arts nature. Haacke believes this could turn problematic for artists and the arts in general.

It is the board member and top executives with business backgrounds that conscioushess the ultimate say in what gets shown and what gets dismissed.

Haacke denounces this, and asserts it becomes similar to the way dictatorships and totalitarian governments publicize government propaganda. It is because of the millions of dollars at stake, consciousnese the business aspect of art begins to impede upon the meaning of art. Haacke says art by nature is not an actual commodity, its meaning changes due to the amount of exposure it receives.

He believes this to be the way to take down corporate conglomerates using art for personal gain. Bans funding the arts, corporations bring notoriety to their business, they use it as a way of marketing and bringing their name to the public at large, as well as large tax relief in which tax payers become the grunt of corporate profit.


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As a way to spread the word about biotech technologies, these large companies are funding art conssciousness directly encouraging their own expansion of biotech information. Even if the art show condemns the companies themselves, their marketing still works, their work is still brought out into the public eye.

As long as the attention is brought to the public, the biotech marketing has worked and at the expense of the tax payers once again. Haacke exclaims that artist can take back the power of art by using alternative showing spaces.

That artist bypassing consciousnss and corporate art funding all together, they can take back their meaning and their power.

Haacke believes that by doing this art can remain democratic as it was intended to be. Wednesday, March 3, Managers of Consciousness, Hans Haacke, Why are biotech companies suddenly sponsoring art about genes? Posted by Brosia at 2: Newer Post Older Post Home.

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